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Magic Planet

Magic Planet is the largest indoor family entertainment centre brand in the Middle East. It offers exhilarating rides and exciting games for the entire family to enjoy.

Maldini

COMPANY’S PHILOPHY

To be able not only to satisfy our customers but to make them feel completely relaxed and Royal in our clothsline.
Customer satisfaction is our philosophy and believe that it’s the people‘s satisfaction that  make all the difference. We consider Human relations as the most important key to achieving success.
Satisfying our customer beyond their expectations.

STYLE

Maldini makes in every new collection the combination of Grace, Class, Trend and Comfort to the customer. The effort for a  good job as well as for the quality of the  product makes the difference.
The styles are addressed to the practical and modern generation.

PRODUCTS

We have “ The Total Look” in Men’s wear.
Marketed under our brand name of: “MALDINI”.
All types of trendy, casuals and classics.
Our products are mainly from Italy, Germany & Spain.

Our brand name will give the customer the assurance of quality and the highest standard of the product.
Some of the products are: Suits, leather, jackets, shirts, T-shirts, trousers, belts, shoes and ties.

Marco Barocco

Was founded in the year 1962. After passionate active work, today the brand get distributed in over 20 countries around the world directly through their Europe distribution Centre, based in Milan, Italy and the Middle East which is based in Dubai.

Max Value

Addressing the fashion needs of middle income customers by offering them good quality at amazing value, MAX quickly filled the position of being the largest value fashion retailer in the Middle East. MAX retails its own label of apparel for men, women and children along with footwear, accessories, cosmetics and household products. By mid-2012, Max aims to have a network of 200 stores across the Middle East and new markets. Max currently operates in UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen and India. Across the UAE, MAX currently has a strong presence of 22 stores with 7 stores in Dubai, 6 stores in Abu Dhabi, 3 stores in Sharjah, 2 stores each in Ras Al Khaimah and Fujairah and 1 in Ajman and Al Ain respectively. MAX strives to bring the customers the most dynamic offering of value fashion and merchandise designed in-house and manufactured to stringent quality standards. While the fashion collection reflects the latest international trends, MAX believes in offering its customers a great variety to choose from. The merchandise at MAX is regularly updated to ensure that it always delights customers with a fresh and new offering, adding vibrancy to the store. With an international shopping experience, Max believes in delivering its brand promise of ‘More fashion More Value’ to its consumers.

Max's Restaurant

Originally located in the Philippines, Max’s Restaurant traces its roots to a country teeming with culture and heritage. Its name was derived from Maximo Gimenez, a Standford-educated Filipino teacher who graciously welcomed American soldiers stationed in Manila into his home for dinner during the post-war era. His niece, Ruby, whipped up mouth-watering dishes that kept their guests coming back. One dish particularly stood out – the fried chicken. Notably tender on the inside and crispy on the outside, this special recipe piqued dining guests’ taste buds and left them clamouring for more.  It was only a matter of time before Maximo’s American friends persuaded him to open a restaurant in order to accommodate the growing demand for his delectable, home-cooked fried chicken. 

What was once a small café in Manila has successfully transitioned into a proud tradition that is also making waves in the global front as an international brand in the food service industry. Today, “the house that fried chicken built” has expanded to 125 branches in the Philippines, 10 branches in North America and 2 the UAE. Max’s is slated to open in Abu Dhabi mid-2012 and other parts of the Middle East in the new future.  

McDonald's

McDonald’s UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.

McDonald’s UAE considers the wellbeing of customers as its top priority, as proven by the company’s commitment to the highest standards of quality and hygiene. The company has been actively working on delivering a variety of options for a balanced lifestyle and is keen on offering its customers an enjoyable eating out experience.

McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald’s vast CSR agenda includes various sports events that promote balanced active lifestyles including the Olympic Day Run – the annual race which attracts thousands of runners every year, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from the event in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field.

Merlin

Softmagic Systems LLC distributes the Merlin range of portable storage and digital lifestyle technology devices to leading retail superstore and Duty Free outlets all over the world. Merlin is a Dubai Based Diversified Technology Company that is well known for introducing some of the latest in innovative technology and gadgets every quarter.  We are one of the most sought after brand by retailers in the Middle East promising them exciting new technology products backed up with excellent customer support, Product quality and easy availability of stocks.  Merlin Digital strive to be miles ahead of other companies in the category and constantly come out with new and innovative products months and in some cases years before the competition. Merlin Digital products comes with international warranty. The company deals with top-notch Korean factories that produce to our specs and quality control.

•  Merlin has been nominated for Digital Lifestyle Retail Vendor of the Year by the MERA for consecutive years together with brands like Apple, Sony, Canon

•  Merlin Digital  is ranked one of the prestigious Top 20 companies and leads in Innovation as a TOP 10 firm in Dubai from 74000 Companies by Dubai SME100. 

Micro Digital

Micro offers wide range of electronics such as Cameras, Lens, gadgets, mobile phones and games along with their quality accessories. Micro digital provides you a wide variety of Digital and SLR cameras with required lens Now benchmarking in all the signatory malls of UAE through our chain of retail outlets. However , the most important " product " we offer is service to our customers.  It is service when we personally communicate with our clients to introduce any new product that may be a requirement for them. And it is the service – high quality responsive service – that helps us earn‬‪The trust and support of our customers. We realize our customers have many sources available for their requirements. It’s the first class service that we separate ourselves from the others and stand proud to see ourselves rapidly grown. Micro is committed to providing solutions to challenging demands of the mass with technology.‬‪ ‬Micro leather provides you with extraordinary leather products. It has an exclusive and mesmerizing fashionable products to boost your style and attitude to make you feel on the notch.  

Mikyajy

Mikyajy is one of the fastest growing cosmetic brands in the Middle East. Launched in 1999, today we have more than 170 stores across Saudi Arabia, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait and Libya and Yemen. Mikyajy’s rapid expansion is reaching out across nations, helping young women to be creative in expressing their unique beauty. Mikyajy Brand Highlights include the fact that we were ranked 29th in the Forbes Arabia Top 40 Arab Brands; an incredible achievement for a brand that was born just 11 years ago!

Meaning “My Make-up” in Arabic, our innovative product range is inspired both by local culture and international trends, resulting in a unique combination which you will not find anywhere else.

Mikyajy offers a range of top quality products, developed and made in Europe to international specifications, to satisfy all requirements of its demanding clientele. The Mikyajy product offer includes colour cosmetics, skin care products and make up tools. This complete product line up is guaranteed to ensure that you will always be able to find the perfect product to suit all your needs!

Minutes

Minutes is a specialty shop offering diverse services such as repair not just of shoes but mobiles, watches and accessories, as well as engraving, photocopying, lamination, scanning and printing. It also sells various small items like stamps, lighters and other accessories.